Goldman Sachs Sustainable Finance Experiences
R/GA
Senior Designer
2020
Goldman Sachs believes sustainability is more than a social obligation – it's a critical investment opportunity for their clients. They were ready to announce a commitment to deploy $750 billion across investing, financing, and advisory activities by 2030, focused on accelerating climate transition and inclusive growth.
To support their announcement and effectively convey the narrative and its significance, we developed a sister component library that prioritizes visuals and animations to simplify complexities. The enhanced storytelling experience would serve as a reference point for audiences to help show and sell sustainability as a multi-pieced, logical investment.
01
The result challenged rigid modular thinking with full-screen effects and animations that blurred edges between components.
The result challenged rigid modular thinking with full-screen effects and animations that blurred edges between components.
✷ Planning
- Helped outline strategic narratives and content blocks for each page that aligned with audience motivators
- Audited previous components
- Considered features and technical limitations
- Took part in UX Workshops
- Defined look & feel
✷ Design
- Worked on user flows and experience of components and pages
- Simple wireframes
- Visual design
- Prototyping
- Helped establish design consistency
- Worked with Goldman Sachs to find, select, and place art
✷ Delivery
- Created a design system for responsive components
- Multiple rounds of QA and refinement
- Collaborate with front-end developers on animations and smooth transitions
- Documented new component and pages with annotations
✷ Collaboration
- Multiple rounds & channels of stakeholder approval
- Prioritized and negotiated features for launches and beyond
- Worked across the design process with strategists, UX, developers, QA, and copy writers
02
In addition to hearing the thoughts of our clients at Goldman Sachs, we spent hours researching the financial story behind sustainability and how climate transition interconnects with inclusive growth.
We also defined three audience segments and crafted components specifically aimed at effectively conveying the content of our narrative to each.
Investors, Clients
Target the economics with data-driven facts
Public Figures, Press, Talent
Explain the higher level vision
Program Participants
Highlight real stories and program benefits
03
Early motion prototypes helped bake-in animations as a core element of the component system and experience.
04
The new immersive system was applied to multiple program pages covering other sustainability pillars.
05
The hero style combined videos, textures, and real stories to create a compelling introduction to captivate audiences right from the start.
The hero style combined videos, textures, and real stories to create a compelling introduction to captivate audiences right from the start.
The hero style combined videos, textures, and real stories to create a compelling introduction to captivate audiences right from the start.
The hero style combined videos, textures, and real stories to create a compelling introduction to captivate audiences right from the start.
The hero style combined videos, textures, and real stories to create a compelling introduction to captivate audiences right from the start.
06
The sister library was maintained and updated with several global updates to text and colors until merging with a master library in 2023.